Print Tech is always online and always ready to streamline the ordering process for static, versioned and variable data documents, ad specialties and inventoried items.
We offer secure, branded web portals that are designed for high paced businesses with multiple locations. Our Print-On-Demand services can be personalized to dramatically increase the return on your marketing investment.
Print Tech Web Portal Features
Private and secure customer portal
24/7 Access
Connect from anywhere through your internet browser
Central ordering for unlimited locations
Digital Asset Library
Customize marketing campaigns quickly and easily
Online Proofing
Reorder business cards, letterhead, envelopes and more!
Benefits
Brand Consistency
Control Costs
Save Time
Reduce Carbon Footprint
Increase Revenue!
Visit our demo at:
www.print-tech.com/printflexdemo
Showing posts with label Print On Demand. Show all posts
Showing posts with label Print On Demand. Show all posts
Thursday, September 23, 2010
Wednesday, June 30, 2010
Variable Data Printing - Mail Merge on Steroids!
Many of us have used Microsoft Word or similar programs and a database to create a mail merge for letters, labels and envelopes. It’s an efficient way of placing names, addresses and other information into text fields so the sender does not have to type out each piece. For Print Tech, that’s only the beginning. With our Variable Data Printing (VDP), we can also change blocks of copy, graphics, colors and photos.
VDP is a form of Print-On-Demand (POD) where information in a database is fed from a computer to a digital printer, creating a personalized piece for everyone on the list.
For instance, a car dealer might want to entice recent car buyers to return for regular servicing. Becky Smith, who paid $56,000 for her new Mercedes, will get 15% off her next servicing if she acts before the end of the month. The postcard could have her name, her salesperson’s name, the special offer and a picture of the car she recently purchased (see photo below).
That same dealer might offer Chris Jones, who purchased a used Ford Pinto, a different discount. His car might require more work at the regular servicing since it’s older, so his offer is only for 10% off and he has to bring his car in before the 15th of the month (see photo below).
The beauty of variable data printing is that these two cards could be run at the same time with thousands of other variations and without ever stopping the press. Each variation is targeted toward the person receiving it, producing response rates up to 20%; rates that are far higher than static mail, making variable data printing a powerful tool in your marketing arsenal.
VDP is a form of Print-On-Demand (POD) where information in a database is fed from a computer to a digital printer, creating a personalized piece for everyone on the list.
For instance, a car dealer might want to entice recent car buyers to return for regular servicing. Becky Smith, who paid $56,000 for her new Mercedes, will get 15% off her next servicing if she acts before the end of the month. The postcard could have her name, her salesperson’s name, the special offer and a picture of the car she recently purchased (see photo below).
That same dealer might offer Chris Jones, who purchased a used Ford Pinto, a different discount. His car might require more work at the regular servicing since it’s older, so his offer is only for 10% off and he has to bring his car in before the 15th of the month (see photo below).
The beauty of variable data printing is that these two cards could be run at the same time with thousands of other variations and without ever stopping the press. Each variation is targeted toward the person receiving it, producing response rates up to 20%; rates that are far higher than static mail, making variable data printing a powerful tool in your marketing arsenal.
Tuesday, June 1, 2010
Digital Printing at Print Tech
The Xerox iGen3 is Print Tech’s Print-On-Demand workhorse. It is a toner-based (like your laser printer) printer that can print Duplex 14” x 20” sheets in full color.
Using toners instead of inks, the iGen3 has some advantages over traditional printing methods. First, there are no plates, so set-up is less expensive and faster, making them great for short runs. Secondly, there is little waste. If you need to print 137 copies, a digital press can do just 137, eliminating the need for minimum runs and saving everyone time and money.
Finally, with the IGEN’s Variable Data Printing capabilities, those 137 pieces can be personalized with text, graphics, and photographs, giving you maximum flexibility in targeting your recipient.
(iGen3 Video)
Using toners instead of inks, the iGen3 has some advantages over traditional printing methods. First, there are no plates, so set-up is less expensive and faster, making them great for short runs. Secondly, there is little waste. If you need to print 137 copies, a digital press can do just 137, eliminating the need for minimum runs and saving everyone time and money.
Finally, with the IGEN’s Variable Data Printing capabilities, those 137 pieces can be personalized with text, graphics, and photographs, giving you maximum flexibility in targeting your recipient.
(iGen3 Video)
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