With the explosion of e-mail marketing, you might think that direct mail is dead.
Nothing can be further from the truth. Mail is perceived as personal and many look to their mail for financial savings, to stay informed or just to unwind at the end of the day. It can be easily shared with others, point decision-makers to valuable web sites and permits easy comparison and note making.
But most importantly, the response rates from direct mail are 20 times higher than magazine ads, 7 times higher than newspaper ads and almost 40% higher than the average e-mail blast.
When it comes to marketing, direct mail is alive and well and still giving you the biggest bang for your buck!
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When we have to start our business in direct mailing we also design our postcards with images, fonts and texts which look very attractive and impressive.
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