Direct Mail Sells Baby Boomers

The rise of the internet, e-mail and social media, contrasted by the rising cost of stamps and the constant news of the U.S. Post Office losing millions, cause many to feel that mail is dead.

But, compared to all the other marketing methods available, direct mail is still the most effective in targeting, reaching and getting a response, This is especially true of the most powerful buyer...the Baby Boomers.

Mail Gets Baby Boomers’ Attention:

95% immediately sort through their mail

79% open their mail the day it is delivered

Mail Gets Baby Boomers’ Business:

56% of Boomers shop directly from catalogs

12% of them follow up with on-line orders

59% of them follow up with store purchases

As you can see, direct mail is targeted, and powerful!

Why Direct Mail Works

With the explosion of e-mail marketing, you might think that direct mail is dead.

Nothing can be further from the truth. Mail is perceived as personal and many look to their mail for financial savings, to stay informed or just to unwind at the end of the day. It can be easily shared with others, point decision-makers to valuable web sites and permits easy comparison and note making.

But most importantly, the response rates from direct mail are 20 times higher than magazine ads, 7 times higher than newspaper ads and almost 40% higher than the average e-mail blast.

When it comes to marketing, direct mail is alive and well and still giving you the biggest bang for your buck!