Direct Mail Sells Baby Boomers

The rise of the internet, e-mail and social media, contrasted by the rising cost of stamps and the constant news of the U.S. Post Office losing millions, cause many to feel that mail is dead.

But, compared to all the other marketing methods available, direct mail is still the most effective in targeting, reaching and getting a response, This is especially true of the most powerful buyer...the Baby Boomers.

Mail Gets Baby Boomers’ Attention:

95% immediately sort through their mail

79% open their mail the day it is delivered

Mail Gets Baby Boomers’ Business:

56% of Boomers shop directly from catalogs

12% of them follow up with on-line orders

59% of them follow up with store purchases

As you can see, direct mail is targeted, and powerful!